Last week, I got to witness the BRAND'S® InnerShine® Berry Essence marketing campaign that was happening right outside Chevron House at Raffles Place MRT.
the 3 ladies wearing a pink hoodie are the Little Miss Free Radicals and they will follow random passer-bys around.
They will only stop and keep themselves busy playing with the purple ball (natural berries) when the passer-bys are handed a bottle of BRAND'S® InnerShine® Berry Essence.
It was quite an intriguing sight!
Check out the video here to have a clearer picture:
The campaign is centred around a video of young lady and a little girl character called “Little Miss Free Radical” who follows the young lady around, to reflect how free radicals are always around us and we cannot get rid of her, so we need to learn how to manage her – by consuming natural berries that are rich in potent anti-oxidants (which can be found in BRAND’S® InnerShine® Berry Essence with Grape Seed Extract)
This video pretty much sums up the product that I am introducing in this blog post. It is such an interesting video and is pretty scary especially to females!
What exactly are free radicals?
"Free radicals are very unstable and react quickly with other compounds, trying to capture the needed electron to gain stability. Generally, free radicals attack the nearest stable molecule, "stealing" its electron. When the "attacked" molecule loses its electron, it becomes a free radical itself, beginning a chain reaction. Once the process is started, it can cascade, finally resulting in the disruption of a living cell. Some free radicals arise normally during metabolism. Sometimes the body's immune system's cells purposefully create them to neutralize viruses and bacteria. However, environmental factors such as pollution, radiation, cigarette smoke and herbicides can also spawn free radicals. Normally, the body can handle free radicals, but if antioxidants are unavailable, or if the free-radical production becomes excessive, damage can occur. Of particular importance is that free radical damage accumulates with age.
Extracted from http://www.healthchecksystems.com/antioxid.htm
Now that you know what free radicals are, let me introduce to you the BRAND'S® InnerShine® Berry Essence with Grape Seed Extract.
BRAND'S® InnerShine® Berry Essence with Grape Seed Extract is an all-natural nutritive essence from 5 premium berries (blueberry, blackcurrant, chokeberry, acai berry and cranberry) and it is further fortified with Oligomeric Proanthocyanidin Complexes, an active ingredient of grape seed extract. Its high antioxidant properties enhances skin elasticity and gives you youthful and glowing skin.
You won't want your body to overproduce these harmful free radicals! Plus, free radical damage will occur more frequently as you age. Thus, BRAND'S® InnerShine® Berry Essence is to the rescue!
- Rich in Oligomeric Proanthocyanidin Complexes (OPCs), the active ingredient that helps maintain skin elasticity and promote better blood circulation in skin cells for a healthier glow
- Contains 5 berries rich in potent antioxidants and anthocyanins, vital for the protection of skin cells from the damaging effects of UV radiation, pollution, and other environmental factors
I am sure every girl (and guy) wants to look good and healthy. We usually feel that achieving beauty from "outside" (through make-up) matters a lot to look good. However, we must not forget to achieve beauty from the inside-out (through anti-oxidants). The most effective way to achieve that is from within, not just relying on skincare products. BRAND'S® InnerShine® Fruit Essences are a great way of achieving that.
It conveniently comes in small bottles which is easily portable. It is best consumed refrigerated and within 24 hours after opening. If you can't finish it at one go, you can keep it for later! I do not particularly love the taste but I would drink it everyday without a thought because it is good for me.
Here's a group photo of the day with the other bloggers!
Get yours at $24.90 for a pack of 6 bottles! The BRAND’S® InnerShine® Fruit Essences (the one shown above is berry essence with grape extract) is available at selected FairPrice, Cold Storage, Watsons, Guardian and Unity outlets.
Like the BRAND’S® InnerShine® Facebook Page for more updates, promotions, giveaways and fun activities. Participate in the Facebook game and lucky draw and stand a chance to win prizes. What are you waiting for? Check out the Facebook page now!